PROFESSIONAL WORK
FEB 2021 – DEC 2021
FREELANCE / New York, USA
The Velo Group / Senior Product Designer
Collaborated with the team integrating strategy and creative design to unlock the potential of brands and move businesses forward—accomplished diversity of thinking, expertise, and continual curiosity to help no matter what the challenge.
→ «Strategic» Brand Identity Development.
→ «Progyny» Product Design. Design System.
APR 2021 – JAN 2022
FREELANCE / New York, USA
Frontier Signal / Lead Product Designer
Partnered with stakeholders, analysts, and engineering to build an end-to-end platform to hire quality and diverse candidates.
→ «Frontier Signal» Brand Development. Design System.
→ «Prism» Product Design.
DEC 2018 – APR 2020
FULL-TIME / New York, USA
Enigma Technologies / Senior Product Designer
Team up with stakeholders, engineers––developers, and design director.
Solved problems in an agile environment and launched new products and features by shipping and implementing design solutions.
→ Launch company-wide cross Demo.
→ Sanction Screening Use Case.
→ Empathy-Led Marketing platform: Marketing segmentation modeling MVP.
→ STAT / Standing Together Against Trafficking.
→ Workforce Insight MVP.
OCT 2017 – OCT 2018
FULL-TIME / New York, USA
Pogodesign / Creative Director & Product Designer
Worked closely with the founder of the company developing visual communication and brand strategies for digital and printed applications: packaging lines, catalogs, style guides, and marketing collateral materials.
→ Apply and expand assets of key entertainment licensed brands.
→ Strategy and design of visual identity systems for new and existing brands.
→ User Interface design for a toy company MVP.
TEACHING EXPERIENCE
2020 & 2021
Pratt Insititute / Brooklyn, New York.
→ Lecture in Industrial Design Department of the School of Design.
I participated in the Portfolio classes to chat and share basic visual concepts and tools for thinking and building student portfolios.
SEP 2003 – SEP 2008
Prodiseño, Escuela de Comunicación Visual / Caracas, Venezuela.
→ 3rd and 4th Semester Professor and Thesis Advisor.
Design methodology: form and function and its ulterior reason: communication. The need to conceptualize is vital in this year and, progressively, the student understands that innovation is beyond a simple aesthetic concern. Simultaneous to this, it is required to solve problems that arise to something more critical: detect them. Their training is, at this level, comprehensive and capable of assisting design professionals.
Design Consultant & Freelance
I have long-lasting freelance consultant relationships where I play the role of design lead and as a hands-on designer.
Some clients include:
→ SOMOS Alberto Ferreras / New York, USA
→ Thynkdigital / New York, USA
→ Goose Grease / New York, USA
→ Atelier Soucy / New York, USA
→ Bruce Hannah / New York, USA
→ Collab with artist Ofri Cnaani / New York, USA
→ Wanted Design 2021 / New York, USA
→ Upaupa en español / Montreal, Canada
→ Sushiato Restaurant / Florida, USA
→ Labratorio Inmuno XXI / Caracas, Venezuela
→ Kuasolidaria / Caracas, Venezuela
→ Fundación Empresas Polar / Caracas, Venezuela
→ Diario El Nacional / Caracas, Venezuela
→ Objetos «O» / Caracas, Venezuela
EDITORIAL DESIGN
I have a vast experience in printed editorial design. Some of the books inlcude:
→ Mientras tanto aquí dentro by José Urriola.
→ Design is a Performing Art by Bruce Hannah.
→ Stories that define my life & work. The Hannah Canon by Bruce Hannah.
→ NoMateria 2020 – Balance by Ignacio Urbina Polo.
→ Vida y Obra – Claudio Mimó by Claudina Mimó Mena.
→ La mirada de Pascualina by Armando Córdoba.
EDUCATION
1990 – 1996
Prodiseño, Escuela de Comunicación Visual / Caracas, Venezuela
→ Graphic Design Degree
1999 – 2001
Pratt Institue / New York, USA
→ Interactive Media Certificate Program